{"componentChunkName":"component---src-templates-pursuit-of-passion-pursuit-of-passion-tsx","path":"/pursuit-of-passion/5-ways-iloilo-shows-off-its-cultural-heritage-in-modern-times/","result":{"data":{"pursuitOfPassionData":{"seoTitle":"Ways Iloilo Shows Off Its Cultural Heritage in Modern Times","seoDescription":"Immerse yourself in cultural heritage sites and the contemporary energy of a thriving metropolis in the vibrant city of Iloilo.","title":"5 Ways Iloilo Shows Off Its Cultural Heritage in Modern Times","subtitle":"","category":"places","featuredImage":"https://rbgcms-alb-prod.ayalaland.com/content/uploads/images/1673487263774-2983852-org5d75o96r.jpeg","optimizedFeaturedImg":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#f8f8f8","images":{"fallback":{"src":"/static/b460dd591e7bb72ccd76b992dd3c2202/d5afc/1673487263774-2983852-org5d75o96r.webp","srcSet":"/static/b460dd591e7bb72ccd76b992dd3c2202/ccdbf/1673487263774-2983852-org5d75o96r.webp 649w,\n/static/b460dd591e7bb72ccd76b992dd3c2202/4e7eb/1673487263774-2983852-org5d75o96r.webp 1297w,\n/static/b460dd591e7bb72ccd76b992dd3c2202/d5afc/1673487263774-2983852-org5d75o96r.webp 2594w","sizes":"(min-width: 2594px) 2594px, 100vw"},"sources":[]},"width":2594,"height":1869}}},"videoLink":"","slug":"5-ways-iloilo-shows-off-its-cultural-heritage-in-modern-times","datePublished":"January 12, 2023","shortDescription":"Even while the city is being rapidly urbanized, the culture of the city stays true to its roots. Immerse yourself in cultural heritage sites and the contemporary energy of a thriving metropolis in the vibrant city of Iloilo.","homeBanner":null,"contents":[{"caption":null,"caption1":null,"caption2":null,"caption3":null,"caption4":null,"title1":null,"title2":null,"title":"Even while the city is being rapidly urbanized, the culture of the city stays true to its roots","description1":null,"description2":null,"description":"Iloilo is one of the fastest growing and bustling metropolises in Visayas. With excellent urban planning at its core, industries like BPOs and IT have been setting up shop and contributing to the rapid urbanization of the city.\n\nHowever, the proud Ilonggos have managed to keep hold of their cultural heritage despite the entrance of tech and modernity in the city. Here are 5 ways that visitors can easily see how the roots of Iloilo are valued to this day.","optimizedContentImg":null,"optimizedContentImg1":null,"optimizedContentImg2":null,"optimizedContentImg3":null,"optimizedContentImg4":null,"message":null,"type":"component9","video":null},{"caption":null,"caption1":null,"caption2":null,"caption3":null,"caption4":null,"title1":null,"title2":null,"title":"Museo Iloilo","description1":null,"description2":null,"description":"An eye-catching structure near the accompanying Western Visayas branch of the National Museum, this smaller gallery holds bragging rights as the first government museum to be established outside Manila.\n\nMuseo Iloilo was constructed in 1971 and has a permanent exhibit about the heritage of Iloilo from artifacts of the Filipino-Spanish War to ancient pottery from the pre-colonial era.","optimizedContentImg":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#e8d8d8","images":{"fallback":{"src":"/static/29d5123d237fcf424f654a7ab4c4364a/bc7bf/1673487351161-331310-52tdmjzek5l.webp","srcSet":"/static/29d5123d237fcf424f654a7ab4c4364a/5d10f/1673487351161-331310-52tdmjzek5l.webp 512w,\n/static/29d5123d237fcf424f654a7ab4c4364a/61f23/1673487351161-331310-52tdmjzek5l.webp 1024w,\n/static/29d5123d237fcf424f654a7ab4c4364a/bc7bf/1673487351161-331310-52tdmjzek5l.webp 2048w","sizes":"(min-width: 2048px) 2048px, 100vw"},"sources":[]},"width":2048,"height":1150}}},"optimizedContentImg1":null,"optimizedContentImg2":null,"optimizedContentImg3":null,"optimizedContentImg4":null,"message":null,"type":"component1","video":null},{"caption":null,"caption1":null,"caption2":null,"caption3":null,"caption4":null,"title1":null,"title2":null,"title":"Calle Real","description1":null,"description2":null,"description":"Iloilio’s very own “Escolta,” Calle Real (formally J.M. Basa Street) is a designated heritage site that encompasses the surrounding area owing to the eye-catching architecture from the American era.\n\nTo further highlight these neoclassical and art deco sites, pedestrianization of the area and several rehabilitation projects have been undertaken to make sure the buildings stand proud far into the future.","optimizedContentImg":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#f8f8f8","images":{"fallback":{"src":"/static/b460dd591e7bb72ccd76b992dd3c2202/d5afc/1673487375360-2983852-pvzttas6ev.webp","srcSet":"/static/b460dd591e7bb72ccd76b992dd3c2202/ccdbf/1673487375360-2983852-pvzttas6ev.webp 649w,\n/static/b460dd591e7bb72ccd76b992dd3c2202/4e7eb/1673487375360-2983852-pvzttas6ev.webp 1297w,\n/static/b460dd591e7bb72ccd76b992dd3c2202/d5afc/1673487375360-2983852-pvzttas6ev.webp 2594w","sizes":"(min-width: 2594px) 2594px, 100vw"},"sources":[]},"width":2594,"height":1869}}},"optimizedContentImg1":null,"optimizedContentImg2":null,"optimizedContentImg3":null,"optimizedContentImg4":null,"message":null,"type":"component3","video":null},{"caption":null,"caption1":null,"caption2":null,"caption3":null,"caption4":null,"title1":null,"title2":null,"title":"Iloilo Arts Festival","description1":null,"description2":null,"description":"A modern celebration of Ilonggo creativity and history, the Iloilo Arts Festival is a year-end event that not only highlights their proud heritage and tradition but also gives space to thriving scenes such as Visual Arts, Music, and even Culinary Art!","optimizedContentImg":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#989888","images":{"fallback":{"src":"/static/c376a62790460356e778554d86305039/de790/1673487393566-389687-ublkhdtxyek.webp","srcSet":"/static/c376a62790460356e778554d86305039/a79fe/1673487393566-389687-ublkhdtxyek.webp 512w,\n/static/c376a62790460356e778554d86305039/2d898/1673487393566-389687-ublkhdtxyek.webp 1024w,\n/static/c376a62790460356e778554d86305039/de790/1673487393566-389687-ublkhdtxyek.webp 2048w","sizes":"(min-width: 2048px) 2048px, 100vw"},"sources":[]},"width":2048,"height":1536}}},"optimizedContentImg1":null,"optimizedContentImg2":null,"optimizedContentImg3":null,"optimizedContentImg4":null,"message":null,"type":"component1","video":null},{"caption":null,"caption1":null,"caption2":null,"caption3":null,"caption4":null,"title1":null,"title2":null,"title":"Paraw Regatta","description1":null,"description2":null,"description":"Just like the paraws (local sail boats) of Boracay, Ilonggos relied on this traditional craft for fishing and travel. Nowadays they’re the highlight of the oldest sailing race in not just the country but in Asia, the Paraw Regatta is an annual multi-day event that has grown ever since its first edition in 1973. 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Do you want to access all these events and places easily from home? Then a home at Avida Village Iloilo may be what you need. Perfectly located near the heart of Iloilo city, visit their website to learn more.\n\nYou also might want to look at the offerings in Avida Towers Atria, one of Avida’s most exciting developments in Visayas located in the Atria Park District. This 32-hectare masterplanned, mixed-use development is cleverly situated for residents to be able to access a multitude of retail options easily. To learn more about the property, head on over to their website.\n","type":"component10","video":null}],"tags":[]},"recentArticles":{"nodes":[{"id":"9f566257-1cbc-52e9-9a33-b37fadedefd4","title":"Avida Towers Verge: Designed for the Young Professionals of Today","slug":"avida-towers-verge-designed-for-the-young-professionals-of-today","category":"people","datePublished":"October 11, 2025","featuredImage":"https://rbgcms-alb-prod.ayalaland.com/content/uploads/images/1761144341050-7998978-yjj3h88mwva.jpg","optimizedFeaturedImg":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#c8d8e8","images":{"fallback":{"src":"/static/d163c686ce02fabad81633bf83c12dc5/d5aed/1761144341050-7998978-yjj3h88mwva.webp","srcSet":"/static/d163c686ce02fabad81633bf83c12dc5/df859/1761144341050-7998978-yjj3h88mwva.webp 1752w,\n/static/d163c686ce02fabad81633bf83c12dc5/0042d/1761144341050-7998978-yjj3h88mwva.webp 3504w,\n/static/d163c686ce02fabad81633bf83c12dc5/d5aed/1761144341050-7998978-yjj3h88mwva.webp 7008w","sizes":"(min-width: 7008px) 7008px, 100vw"},"sources":[]},"width":7008,"height":4672}}}},{"id":"884cdfee-e800-544b-aa87-e23dd3682113","title":"Safe at Home: A Closer Look at Avida’s Earthquake-Resilient Developments ","slug":"safe-at-home-a-closer-look-at-avidas-earthquake-resilient-developments","category":"home & design","datePublished":"October 20, 2025","featuredImage":"https://rbgcms-alb-prod.ayalaland.com/content/uploads/images/1760951655655-1754941-2h7s50c3375.jpg","optimizedFeaturedImg":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#88a8c8","images":{"fallback":{"src":"/static/2b07977bd4a8a72424b079c95d1dd751/933c8/1760951655655-1754941-2h7s50c3375.webp","srcSet":"/static/2b07977bd4a8a72424b079c95d1dd751/b4c1c/1760951655655-1754941-2h7s50c3375.webp 1320w,\n/static/2b07977bd4a8a72424b079c95d1dd751/9ed85/1760951655655-1754941-2h7s50c3375.webp 2640w,\n/static/2b07977bd4a8a72424b079c95d1dd751/933c8/1760951655655-1754941-2h7s50c3375.webp 5280w","sizes":"(min-width: 5280px) 5280px, 100vw"},"sources":[]},"width":5280,"height":2970}}}},{"id":"7a1c99ea-af45-5029-8310-2b4bc7d4d7e2","title":"The Essential Things | Avida Towers Cloverleaf ","slug":"the-essential-things-avida-towers-cloverleaf","category":"people","datePublished":"September 10, 2025","featuredImage":"https://rbgcms-alb-prod.ayalaland.com/content/uploads/images/1757467788126-978043-wm23d2fosor.jpg","optimizedFeaturedImg":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#58a858","images":{"fallback":{"src":"/static/fcd557e256aec4cf32d8299b1e34cb73/a2e54/1757467788126-978043-wm23d2fosor.webp","srcSet":"/static/fcd557e256aec4cf32d8299b1e34cb73/074d3/1757467788126-978043-wm23d2fosor.webp 1240w,\n/static/fcd557e256aec4cf32d8299b1e34cb73/332a0/1757467788126-978043-wm23d2fosor.webp 2481w,\n/static/fcd557e256aec4cf32d8299b1e34cb73/a2e54/1757467788126-978043-wm23d2fosor.webp 4961w","sizes":"(min-width: 4961px) 4961px, 100vw"},"sources":[]},"width":4961,"height":3304}}}}]}},"pageContext":{"id":"764f0b48-5f46-5a2d-9b45-12670f2c5da4","next":{"slug":"five-places-that-serve-authentic-southern-cuisine","title":"Five Places that Serve Authentic Southern Cuisine","category":"places"},"previous":{"slug":"your-full-course-food-trip-journey-in-angeles-city","title":"Your Full-course Food Trip Journey in Angeles City","category":"places"},"pursuitOfPassionCategories":["people","places","home & design","wellness","travel & leisure","finance","videos"]}},"staticQueryHashes":["3438892364","3635065473","3827149321","65569352"]}